We currently offer 5 different placements for your ad. They are:
- Facebook Desktop Newsfeed
- Facebook Desktop Right Column
- Facebook Mobile Newsfeed
- Audience Network
Initially, all placements are enabled for your retargeting campaign. To make sure your campaign is cost-effective, the placements which perform worse will be disabled automatically.
Facebook Desktop Newsfeed
What? A large ad of 1-10 products from your website designed as a regular post inside the newsfeed.
Why? The ad there can be commented and reacted on. Ads come as regular posts and the user sees if any of his/her friends already like your page, which provides additional social proof for your ads.
Facebook Desktop Right column
What? A smaller ad with 1-2 products from your website located on the right-hand side of the screen.
Why? This type of ad stays on the screen as the user scrolls through the newsfeed.
Facebook Mobile Newsfeed
What? An ad with 1-10 products that appears in the mobile version of Facebook and inside the official Facebook app.
Why? This type of ad lets you give your potential customers a friendly reminder about your great products when they are checking their profiles on the go. This means that the purchase can be carried out even on the user’s way to work or during a commute back home.
What? A 1-10-product ad strategically placed to one of many Facebook’s trusted partner apps.
Why? This helps you have a better outreach to the potential customer even if he or she doesn’t check Facebook profile after leaving your website.
What? A 1-5-product ad that appears in the world’s most popular photo-sharing network.
Why? Just like with the Facebook Mobile Newsfeed and Audience Network, clicking on the ad takes the user to the product page in the mobile browser so that the purchase can be completed even if the potential customer isn’t at the computer at the moment.
If you would like to disable certain placement options or need stats on how effective each of the placements is, please, contact Support – we are always happy to help.