What product will be used in the ads?

By default, all your website products are included in a retargeting campaign. This means that each user will see an ad with the product he/she previously viewed on your website, followed by up to 4 other products chosen by Facebook on the basis of price/name similarity.

RetargetApp doesn’t use products that are:

  • “Out of stock”
  • “Hidden”
  • “Wholesale”
  • deleted

The product list updates every 24 hours, however, if you had a major product update and would like to make sure that it is included in the retargeting campaign, please, contact Support — we will be happy to help you update the product list.

If there are certain products and collections that you do not wish to show in the ads, please, send us the URLs of those products/collections and we will gladly exclude them for you.

Please, note that there is no correlation between the Facebook page you connect to your campaign and the products that will be used in the ads. In other words, choosing a niche Facebook page doesn’t automatically mean that only the products from this niche will be advertised — this needs to be set up separately and we will gladly help you out with that.

More useful info: