Once you are done with installing the app, you will see a campaign settings screen.
All you need to do is:
- Set your daily budget
- Create an ad message
- Make sure you’ve connected the right Facebook page
- Pay and run the campaign
Step 1. Set your daily budget
The daily budget is the maximum amount of money you are ready to spend on your retargeting ads within a 24-hour period. It is heavily determined by the number of visitors your website gets daily. If you would like to get more visitors, you may find this article useful.
It is important that you select it based on the following recommendations to make sure that your campaign is cost-effective:
You can change the daily budget at any time once your campaign is active, but before you do so, please, be sure that you know how the billing works.
Step 2. Create an ad message
Ad message is a great way to personalize your ad and make it appealing to the potential customer, so we recommend putting some thought to it. Of course, there’s always a default message you can start with, but we suggest checking out our Ad message recommendations in order to come up with a better one. While there’s no limit to creativity, please:
- keep it short. All the messages over 500 characters will not be fully displayed.
- respect the copyrights. Do not use words like “FACEBOOK” or “FB” in your ad message, even as a part of a promo code.
- be nice. Don’t offend your users or be too aggressive/overly personal with them.
Note: If you decide to use dynamic tags in your message, they will only be turned into product name and price in the actual ad. The preview in the app will display them as tags.
Step 3. Make sure you’ve connected the right Facebook page
You will be able to change it later on, but, before this, the campaign needs to be approved, therefore it is important that Facebook page is relevant to your store content. If you have more than one Facebook page, please, read this article.
Step 4. Review all the settings and click “Pay & Run the campaign”
On the right side you will see a preview of your ad. it will display some random products from your store to give you a general idea on how the ad will look like. By default, each ad will contain a product that your user previously viewed, followed by up to 4 other products from your store selected by Facebook on basis of price and/or name similarity.
Note: the second image in Facebook Desktop Newsfeed preview is not cut in half – the ad itself will be scrollable.
If you don’t want to show certain products or collections in the ads, please, contact Support.
Once you’ve made sure that everything in the ad is set just the way you want, click on the blue “Pay & Run the campaign” button at the bottom of the app screen. A popup will appear offering you to enter the payment card details. RetargetApp takes payment security seriously.
As soon as you enter the details of the card that has a sufficient amount of money on it ( (Daily budget x 7 days) + 10% RetargetApp fee), you can click “Run campaign” button. This will submit the campaign for approval by Facebook.
It may take up to 24 hours for Facebook to review your campaign. In some cases, it may even take longer than that.
Once your campaign becomes active, your card will be charged and you will receive an e-mail notification. It will be accompanied by your first payment receipt.
That’s all the settings you need for now If, at any point, you get questions about campaign setup, feel free to contact Support – to do so, just click on a round icon in the bottom right corner of the app screen. We are there for you.
More useful info:
- Does RetargetApp connect to other campaigns I’m already running?
- Can I use 2 or more retargeting apps at a time?
- Can I run 2 or more retargeting campaigns with RetargetApp?
- What products will be used in the ads?
- Who will see RetargetApp ads?
- Will the ads run under your ad account or mine?
- I have a store with multiple niches. How do I connect few Facebook pages?
- How long does it take for the ad to be approved?
- Where will my ads appear?